tarte makes makeup and skincare, including shape tape concealer, tubing mascara and maracuja juicy lip, and has been cruelty-free for 25+ years with vegan-friendly options.
Every page read for this store came from tarte's Austrian storefront, so US shipping costs, returns and current US offers aren't covered here.
tarte was founded by Maureen Kelly, who is also its CEO, and the brand builds its formulas around what it calls high-performance naturals: blends of naturally derived and other ingredients, with fruit and plant extracts and clinical and consumer testing. Key ingredients include Amazonian clay, which Kelly came across on her first trip to the Amazon, maracuja passion fruit cold-pressed in the Amazon by a co-op run entirely by women, seaberry, açaí and snow mushroom.
According to tarte, shape tape concealer grew out of the founder's own experience with cystic acne, and its mascaras are ophthalmologist tested. The wider range covers foundation and tinted moisturizer, blush, bronzer and highlighter, primers and setting sprays such as Life Lock, eyeshadow palettes, liners, brow products, false lashes and brushes, and online quizzes help match concealer, foundation, mascara and lip picks.
When shoppers look for tarte coupons
tarte coupon searches peak in May, about 1.5× a typical month, and dip lowest in June.
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US Google searches, Sep 2025 to Aug 2026. Search interest, not sales.
tarte shipping, returns and perks
Products
Makeup and skincare such as shape tape concealer, tubing mascara and maracuja juicy lip.
Cruelty-free
tarte has been cruelty-free for 25+ years, with vegan-friendly options in the range.
International shipping
One page lists many countries with duties-paid shipping; another says international shipping is temporarily paused, and Mexico and Quebec are paused.
tarte runs on Shopify, so the discount box sits in the order summary on the checkout page.
The US return window, shipping rates and current offers couldn't be read, because each stored page was the Austrian storefront with euro prices; look them up on tarte's US help pages before you order.
Shopping from outside the US?
International shipping was listed as paused, though international customers could still ship to a U.S. address, and orders to Mexico and Quebec were paused.
Where the code box sits on Shopify's standard checkout (illustration; screens vary).
tarte questions, answered
Is tarte cruelty-free?
tarte says it has been cruelty-free for 25+ years. The range also includes vegan-friendly options.
Does tarte ship internationally?
A tarte page says international shipping is temporarily paused, though international customers can still ship to a U.S. address. Another page lists many countries with duties-paid standard and express shipping, so check the current status before ordering.
Does tarte ship to Mexico or Quebec?
Shipping to Mexico and Quebec is listed as paused on tarte's site.
Which tarte products are featured?
tarte's site highlights shape tape concealer, tubing mascara and maracuja juicy lip, across its makeup and skincare.