Top offer
Code
20% off Premium Designers with code BTQ20
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- Source: Glasses Direct's home page
Glasses Direct Discounts & Promo Codes
12 offers · updated · save up to 50%
Current Glasses Direct offers
Code
Free Varifocal Lenses with Frames £49+
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- Discount applies to one frame per order. Cannot be combined with other discount codes.
- Minimum order: £49
- Ends
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Code
2 Varifocal Glasses for Only £89
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- Cannot be used in conjunction with any other offer.
- Ends
Code
2 Prescription Sunglasses for Only £39
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- Ends
Sale: up to 50% off glasses
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- Source: Glasses Direct's home page
Students: 50% off
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- Source: Glasses Direct's home page
Refer a friend: they get £35 off, you get a £10 gift card
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- Source: Glasses Direct's home page
Free delivery on orders £95+
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- Minimum order: £95
- Source: Glasses Direct's home page
Welcome offer: 2 pairs from £15
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- New customers.
- Source: Glasses Direct's home page
2 for 1 frames from £49
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- Source: Glasses Direct's home page
Free varifocals
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- Source: Glasses Direct's home page
Free second pair
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- Source: Glasses Direct's home page
Recently expired Glasses Direct offers (1)
-
Up to 45% off plus free delivery with code OCT2345 (
OCT2345). Ended Oct 21, 2026.
Glasses Direct at a glance
- Based in
- The UK (prices in GBP)
- Free shipping
- Over £95
- Returns
- 120 days
- First-order discount
- 2 pairs from £15
- Discounts for
- Students (50% off)
About Glasses Direct
Glasses Direct is a UK online store for prescription glasses, sunglasses, varifocals and designer frames, and it has sold them since 2004.
Its long return window matters most for saving. You get 120 days from dispatch to send glasses back free for any reason, lenses included, so a discounted pair carries little risk.
Many of the frames on Glasses Direct come from its own GD Collection, sold next to lines such as Scout and Harrington and a range of designer labels. Lens choices cover varifocal options, photochromic and Transitions lenses, polarised sunglasses lenses, blue-violet light filtering, anti-glare coatings and KODAK lenses, with guides to help match lenses to a prescription.
To help with fit, the site has a virtual try-on tool, a face shape guide and a Best Fit Machine, and shoppers can order up to 4 frames to try at home free before buying. The site also points to its team of qualified opticians. The store also sells prescription sunglasses for men and women, including pairs suited to driving.
Does Glasses Direct offer free shipping?
Yes. Every UK order of £95 or more ships free, and one current code adds free delivery to its discount.
What is Glasses Direct's return policy?
Free returns for any reason within 120 days of dispatch, frames and lenses included, using a prepaid UPS label.
Does Glasses Direct have a student discount?
Yes. Students can take 50% off, though the store's pages don't name how eligibility is checked.
More about shopping at Glasses Direct
- What it sells
- Prescription glasses, sunglasses, varifocals and designer frames, sold online to UK shoppers since 2004.
- Return condition
- Glasses must come back as received, with cases and cloths, or the missing items may be charged.
- Processing
- Returns are processed 3-5 days after arrival, and exchanges or prescription changes usually ship within 7 days.
- Home trial
- Up to 4 frames can be tried at home for free before you place an order.
- Welcome offer
- New customers get a welcome offer of 2 pairs from £15 on their first order.
- Refer a friend
- Your friend gets £35 off their order, and you receive a £10 gift card in return.
From Glasses Direct's own pages, read Oct 19, 2026.
Sources: Glasses Direct website, Glasses Direct returns policy, Glasses Direct free returns page
How to use a Glasses Direct discount code
- The current code on Glasses Direct's banners takes 20% off Premium Designers frames.
- If you're unsure about a frame, run the free home trial first: up to 4 frames come to you before you pay.
- Students and new customers have their own routes, through the 50% student discount and the welcome offer of 2 pairs from £15.
- Baskets of £95 or more get free UK delivery either way.
If your Glasses Direct code doesn't work
- Minimum order: "Free Varifocal Lenses with Frames £49+" needs an order of at least £49.
- New customers only: 2 pairs from £15 on a first order (welcome offer for new customers) does not apply to repeat orders.
- End date: "Free Varifocal Lenses with Frames £49+" ends Feb 28, 2027; "2 Varifocal Glasses for Only £89" ends Nov 12, 2026.
More reasons a code fails, and what to try: why promo codes don't work.
More ways to save at Glasses Direct
- Several standing deals sit beside the codes: 2 for 1 frames from £49, a free second pair, free varifocals and a sale with up to 50% off glasses.
- Compare the conditions on each before you choose one.
- The referral scheme pays you a £10 gift card when a friend orders with £35 off.
- Because returns are free for 120 days in the UK, testing a cheaper second pair costs you very little.
Glasses Direct questions, answered
Does Glasses Direct offer a home trial?
Up to 4 frames can be tried at home for free before you order. It's a sensible step before using a code on a style you haven't worn.
How does the Glasses Direct refer-a-friend scheme work?
Your friend gets £35 off and you receive a £10 gift card.
What is the Glasses Direct welcome offer?
New customers can get 2 pairs from £15 through the welcome offer.