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Bobbie Coupons & Promo Codes

20 offers · updated · save up to 50%

Edited by Danica P. · Reviewed by Ivan P. · offers last checked Oct 27, 2026

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Current Bobbie offers

Top offer

Code

10% off select products

Checked Oct 22

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  • Applies to selected products only.
  • Checked in a real cart at Bobbie: the store accepted the code and took the discount off.
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Code

10% off select products

Checked Oct 22

See details
  • Applies to selected products only.
  • Checked in a real cart at Bobbie: the store accepted the code and took the discount off.
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Code

New customers: 50% off the Whole Milk Infant Formula Starter Bundle

Seen on Bobbie's site · Oct 22

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  • Applied automatically; new customers, one per household.
  • Source: Bobbie's help center
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Code

New customers: 25% off the Organic Gentle Starter Bundle

Seen on Bobbie's site · Oct 22

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  • Applied automatically; new customers, one per household.
  • Source: Bobbie's help center
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Code

Unlock up to 15% off Your First Order

Last seen Oct 23

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  • May be for first orders only.
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Code

Save 10% on Your First Month of Whole Milk Formula

Last seen Oct 23

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Code

10% off 3-Month Subscription

Last seen Oct 23

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  • May apply to subscriptions only.
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New customers: up to 50% off a Starter Bundle

Seen on Bobbie's site · Oct 22

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  • Source: Bobbie's home page
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10% off every subscription order for new subscribers

Seen on Bobbie's site · Oct 22

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  • Auto-renew orders only; new customers, one per household.
  • Source: Bobbie's help center
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Free shipping

Stay Stocked subscription: save up to $45/month plus free shipping

Seen on Bobbie's site · Oct 22

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  • Source: Bobbie's help center
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New Customers Can Receive a Starter Can of Organic Infant Formula at 50% off Exp 12/31

Last seen Oct 22

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Enjoy 25% off Your Clearance Purchase

Last seen Oct 22

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10% Off 1st order with hibobbie email sign up

Last seen Oct 22

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Enjoy Free Gifts on Your Entire Purchases

Last seen Oct 22

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Gift Card with $40 with Hibobbie Offer

Last seen Oct 22

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Bobbie at a glance

Cart tests
12 codes checked last 30 days, 92% worked How we count
Free shipping
On all orders
First-order discount
Yes
Subscribe & save
Yes
Rewards program
Bottle Service Club

About Bobbie

Bobbie makes US-made infant formula in four recipes, Organic Whole Milk, Whole Milk, Organic Gentle and Organic Original, and also sells organic vitamin D and probiotic drops, bottles and merch.

New customers get the biggest cut: a two-can Starter Bundle at 50% off for Whole Milk or 25% off for Organic Gentle, applied automatically, one per household.

Bobbie was started by Laura Modi, who registered the company in 2018 and first ran it from the basement of her San Francisco home; the name comes from her daughter's word for a bottle. Sarah Hardy joined as co-founder in 2019, and the two brought in scientists and pediatric nutrition experts to work out a recipe modeled on European formulas for the US market. Bobbie says a letter from the FDA cleared it to launch on August 20, 2020.

During the 2022 formula shortage, Bobbie paused new subscriptions so existing subscribers kept getting deliveries, and it began selling in Target stores nationwide, where it is still stocked. The company also runs Bobbie for Change, a social and policy arm that has campaigned for parental leave. Subscribers to its Stay Stocked plan can manage orders by text message and join the Bottle Service Club rewards program.

When shoppers look for Bobbie coupons

Bobbie coupon searches peak in January, about 1.6× a typical month, and dip lowest in August.

US Google searches, Oct 2025 to Sep 2026. Search interest, not sales.

Bobbie shipping, returns and perks

First order
New customers get 50% off the Whole Milk Starter Bundle or 25% off the Organic Gentle one, limited to one per household.
Subscription
New subscribers save 10% on every auto-renew order, and Stay Stocked saves up to $45/month with free shipping.
Starter Bundle guarantee
A full refund within 30 days of purchase with no return needed, one refund per Starter Bundle product per customer.
Referrals
A friend takes $30 off a first subscription order, and you take $30 off your next subscription order.
Bottle Service Club
Subscribers earn points for orders, reviews, referrals and sign-ups, get gifts on the 3rd, 5th and 8th orders, and redeem on orders over $50.
Stacking
Discounts apply at checkout, don't combine with other offers and can't be added to a first order afterwards.

From Bobbie's own pages, read Oct 22, 2026.

Sources: Bobbie website, Bobbie refer a friend page, Bobbie rewards page, Bobbie help center

How to use a Bobbie coupon

  1. Bobbie runs on Shopify, so any discount box sits in the order summary on the checkout page.
  2. The Starter Bundle discounts don't need typing, since the matching code applies automatically when a new customer buys a two-can bundle.
  3. Discounts can't be combined, and none can be added to a first order after it's placed, so pick the offer before you pay.
  4. The Organic Original Starter Bundle renews in 14 days to a 4-can subscription, which you can modify, pause or cancel any time.
  5. Mark that date if one bundle is all you planned to buy.
Where to enter a Bobbie code at Shopify checkout (illustration)
Where the code box sits on Shopify's standard checkout (illustration; screens vary).

If your Bobbie code doesn't work

  • Combining offers: Discounts are applied at checkout, can't be combined with other offers and can't be added to a first order afterwards.
  • New customers only: "New customers: 50% off the Whole Milk Infant Formula Starter Bundle" is for a first order.

More reasons a code fails, and what to try: why promo codes don't work.

More ways to save at Bobbie

  • Stay Stocked orders ship free and save up to $45/month, and new subscribers also get 10% off every auto-renew order.
  • Subscriptions start with 4, 8 or 10 cans, and an SMS reminder lets you delay, skip, swap or reschedule an order by text.
  • Bottle Service Club points redeem as a discount on a subscription order over $50.
  • Bobbie's US return policy couldn't be read, because its help-centre pages loaded another country's storefront, so check returns with hello@hibobbie.com before ordering.
  • One-time orders also showed no shipping price on the US pages, which means the delivery charge first appears at checkout.

Bobbie questions, answered

Does Bobbie have a first-order discount?

New customers buying a two-can Starter Bundle get 50% off Whole Milk or 25% off Organic Gentle. The discount applies automatically, one per household.

What is the Bobbie Starter Bundle guarantee?

Starter Bundles bought on hibobbie.com come with a 30-day satisfaction guarantee: a full refund within 30 days of purchase, with no return needed. Each customer gets one refund per Starter Bundle product, by emailing hello@hibobbie.com.

Do Bobbie subscription orders ship free?

Stay Stocked subscription orders ship free, and that plan saves up to $45/month.

How does the Bobbie referral program work?

A friend gets $30 off their first subscription order through your referral. You get $30 off your next subscription order in return.

Can a Bobbie subscription be paused?

Subscriptions can be modified, paused or cancelled any time. Subscribers can also delay, skip, swap or reschedule an order by text.

Can Bobbie discounts be combined?

Discounts can't be combined with other offers. They also can't be added to a first order once it's placed.

10% off 10% off select products
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