Ariat began with equestrian boots in 1993 and now sells western, work and riding footwear and apparel for men, women and kids, including flame-resistant workwear and scrubs.
The rule that matters most is joining Ariat Insider, the free membership that brings free shipping and returns, points where 200 points = $10, and member deals during Appreciation Week, October 5-11.
Ariat takes its name from the racehorse Secretariat, whose big heart and competitive drive the company cites as the inspiration, and it was launched under the slogan "The New Breed of Boot." Ariat says it was the first to bring athletic footwear technology into boots made for equestrian riders.
Beyond cowboy, cowgirl, riding and work boots, the catalog runs to jeans, button-down shirts, hiking and rain boots, safety shoes and slippers. Notable lines include Bench Made premium boots, the Futurity Collection, Western Luxury accessories and a Mini-Me Shop for kids. Workwear can be browsed by trade, from concrete and roofing to oilfield, electrician and healthcare roles, and the store also stocks pet jackets, leashes and horse accessories. A Reboot Resale section sits alongside the new products.
Past Ariat sales
Ariat Insider Appreciation WeekUsually: early October (October 5-11 in 2026), daily member dealsAnnounced on
Ariat's site,
When shoppers look for Ariat coupons
Ariat coupon searches peak in November, about 1.9× a typical month, and dip lowest in February.
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US Google searches, Sep 2025 to Aug 2026. Search interest, not sales.
Does Ariat offer free shipping?
Yes. Insider members ship free on every order; orders leave within 1-2 business days, with Ground taking up to 12 business days and Overnight 1.
What is Ariat's return policy?
90 days from purchase, free with a prepaid label on domestic orders, for unworn items with tags and original packaging; final-sale pieces are excluded.
Does Ariat offer a military discount?
Yes. 10% off via SheerID for an Insider account holder, applied automatically when logged in, on U.S. orders and in Ariat brand stores.
More about shopping at Ariat
Ariat Insider
Free to join with 100 points on sign-up; points accrue per $1 spent, and 200 points convert to $10, alongside a birthday surprise and early access.
Refund timing
Refunds reach the original payment method in about 12-14 business days, and gift-card purchases come back on a new gift card.
Email and text sign-up
New subscribers to Ariat emails and texts get 10% off a first order.
First responders
Ariat links a first responder discount from its footer, though the amount and verification method were not stated.
Workwear bundles
Crews buying workwear in quantity can use buy-more-save-more bundle pricing instead of chasing a code.
Ariat's most useful discounts do not depend on typing a code.
The military discount applies automatically once a SheerID-verified Insider account is logged in, so signing in before checkout is the step that counts; it will not combine with any other offer, coupon code or sale item, and it skips gift cards and is never applied to prior purchases.
The 10% first-order offer comes from the email and text sign-up and is limited to new subscribers, so an existing subscriber should not expect it.
Joining Insider before ordering also removes the shipping charge, since free shipping is a member perk rather than a threshold.
If your Ariat code doesn't work
Minimum order: "Free 2-Day Shipping on $250+ Orders" needs an order of at least $250.
Exclusions: The military discount excludes gift cards and sale items and is not applied to prior purchases.
Combining offers: The military discount cannot be combined with any other offer, coupon code or sale items.
New customers only: "Take $20 off First Order" is for a first order.