Boux Avenue is a London-designed lingerie brand selling bras in sizes 28-40 A-G, nightwear in sizes 6-18, swimwear and gifts, online and in over 25 UK stores.
Its welcome code and student discount cover full-price items only, so pieces already on promotion won't take them.
Past Boux Avenue sales
Christmas offersUsually: October to DecemberAnnounced on
Boux Avenue's site,
Black FridayNext: Announced on
Boux Avenue's site,
Does Boux Avenue offer free shipping?
Yes. UK orders over £50 ship free; standard delivery takes up to 3 days, and next-day delivery is available.
What is Boux Avenue's return policy?
28 days, free in the UK through the returns portal or in store, with items unworn, unwashed and still sealed.
Does Boux Avenue have a student discount?
Yes. 20% off full-price items, open to students and to anyone under 26.
What payment methods does Boux Avenue accept?
Cards, PayPal, Apple Pay, Google Pay and Klarna, though PayPal and Klarna orders must be returned to the warehouse.
More about shopping at Boux Avenue
Hygiene items
Bath and body products, nipple petals, tapes, socks and hosiery come back only if unopened.
Boux Member
Earn 1 point per £1 spent in store or online; 100 points turn into £3 off a later purchase.
Gift cards
Values from £5 to £50, usable in UK stores and on the UK website, expiring 24 months after last use.
Boux Avenue wants you logged in before a code goes through, so sign in firSt. The coupon code box sits on the first page of checkout.
The 15% welcome code comes from joining the Boux Avenue community and creating an account, and it only works on full-price items, not on anything discounted or in a promotion.
Partial returns carry a catch: if the order used a promotional discount, the refund shrinks by that discount.
Keep a free item from a deal and its value comes off the refund too.
If your Boux Avenue code doesn't work
Minimum order: "Free Gift when you Spend £70 on Nightwear" needs an order of at least £70.
Exclusions: Refunds of orders bought with a promotional discount are reduced by the discount; if a free item is kept, its value is deducted from the refund.
Combining offers: The welcome discount works only on full-price items, not on items already discounted or in a promotion.
New customers only: 15% off a first order (join the Boux Avenue community / create an account; log in and use the welcome code on full-price items) does not apply to repeat orders.
End date: "15% Off Orders" ends Nov 24, 2026; "Free Shipping on all Orders" ends Nov 24, 2026.
You get a free knicker with a matching bra, and nightwear runs buy one get one half price.
Mix and match knickers cost 3 for £20, 5 for £28 or 7 for £34.
Boux Member is free for UK residents 16+, and its Delivery Pass gives Next Day Delivery at £0.00 when you're logged in.
Boux Avenue runs Black Friday offers in November and Christmas offers between October and December, and a referral program sits alongside them.
Boux Avenue questions, answered
Can you cancel a Boux Avenue order?
Orders can be cancelled up to 1 hour after you place them. Contact customer service to do it.
Does Boux Avenue ship outside the UK?
Boux Avenue ships to over 200 destinations through Global-E, with prices charged in local currency. International orders have 28 days for a refund, but exchanges aren't offered.
How does the Boux Member scheme work?
Joining is free for UK residents 16+, and you earn 1 point per £1 spent in store or online. Every 100 points is worth £3 off a future purchase.
Can you use a Boux Avenue gift card online?
Gift cards work in UK stores and on the UK website, and you can top one up in store to a £250 maximum. They expire 24 months after last use and can't be refunded.