Lulu is a print-on-demand self-publishing platform where authors, creators and businesses print and sell custom books, photo books, calendars, magazines and ebooks, backed by its own bookstore and retail distribution.
The publishing tools cost nothing, so the real bill is the per-book printing price from the pricing calculator plus shipping, and bulk orders are where Lulu's own discounts cut that figure.
Lulu was founded by Bob Young, who built it after traditional publishers proved out of reach for his own book following Red Hat's 1999 IPO. The company says it went live in 2002 as the first self-publishing platform on the web, opened the Lulu Bookstore in 2004, added print partners in France, Canada and the UK starting in 2010, and launched its Print API in 2017. It became a Certified B Corporation in 2016 and states that its office runs on 100% renewable energy.
For businesses, Lulu Direct connects storefronts on Shopify, Wix and WooCommerce to automated printing and fulfillment, and a Direct Buy Button lets authors sell from a newsletter or website. Print formats include comic books, cookbooks, coloring books, yearbooks and children's books, and the company hosts the Publish & Prosper podcast.
When shoppers look for Lulu coupons
Lulu coupon searches peak in September, about 1.6× a typical month, and dip lowest in June.
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US Google searches, Sep 2025 to Aug 2026. Search interest, not sales.
How long does Lulu shipping take?
Books are printed to order, usually in 3-5 business days before they ship, and the cart shows shipping cost once an address is entered.
More about shopping at Lulu
Pricing
Lulu's publishing tools are free; each copy costs the printing price shown in the pricing calculator, with shipping added on top.
Special addresses
P.O. boxes and APO/FPO/DPO addresses must go by USPS, while Alaska, Hawaii, Puerto Rico and other territories need extra transit time.
Print defects
Damaged, defective or incorrectly packaged print items are replaced when reported within 30 days of shipment; no change-of-mind returns are described.
Ebooks and content
Ebooks are not returnable or refundable, and problems with a book's own content, formatting or design do not qualify for a refund.
Bulk orders
Discounts apply to bulk orders, and runs of 500 units or more are handled by Lulu's sales team.
Worldwide printing
Printers in the United States, Canada, the UK, France, India and Australia ship to most countries, with duties and taxes paid by the recipient.
Distribution
Titles can be listed with over 40,000 book retailers worldwide, and Lulu is a Certified B Corporation.
The Lulu pages checked for this store do not describe where a promo code is entered, so no field location is given here.
What a code can reduce is clear, though: an order total is the calculator's per-book printing price plus the shipping that appears in the cart after an address goes in.
No account sign-up offer is stated.
For a run of 500 copies or more, pricing goes through the sales team instead of the standard cart, which makes a quote more relevant than a code.
Ebooks cannot be refunded, and content or formatting mistakes are not grounds for a refund on print books either, so proofing the file before paying protects the saving.
More ways to save at Lulu
Bulk pricing is the lever Lulu names outright: discounts apply to bulk orders, and 500-unit runs move to a conversation with the sales team.
Because the tools cost nothing, an EPUB or PDF ebook can be created free and sold through Lulu's bookstore or retail sites, with no printing or postage involved.
Authors sending copies abroad can use printers in six countries, though recipients pay any duties and taxes, and orders to Alaska, Hawaii or Puerto Rico should allow extra transit time.
Lulu questions, answered
Does Lulu charge to publish a book?
Lulu's publishing tools are free to use. The cost comes from the per-book printing price in the pricing calculator, plus shipping.
How long does Lulu take to print an order?
Books are printed to order, usually in 3-5 business days, before they ship. Alaska, Hawaii, Puerto Rico and other territories need extra transit time on top of that.
What happens if a Lulu book arrives damaged?
Damaged, defective or incorrectly packaged print items are replaced when reported within 30 days of the shipment date. Print defects are handled by replacement rather than refund.
Can a Lulu ebook purchase be refunded?
Ebooks are neither returnable nor refundable under Lulu's policy.
Does Lulu give discounts on bulk orders?
Discounts are available on bulk orders, and orders of 500 units or more are handled by the sales team.
Does Lulu ship outside the United States?
Lulu ships to most countries from printers in the United States, Canada, the UK, France, India and Australia. Some countries, such as Russia, Iran and North Korea, are excluded, and recipients pay duties and taxes.
Where can Lulu books be sold?
Authors can sell through Lulu's own bookstore and list titles with over 40,000 book retailers worldwide.