Minimum spend £80. Valid on selected full-priced items only. Cannot be combined with other discounts or promotions. Excludes books, brands, and licensed products.
Discounts do not apply to shipping costs or gift vouchers unless stated otherwise. Codes cannot be used in conjunction with any other code or offer. Codes are not applicable on any 'purflo', 'sleepyhead', 'merci maman', 'little people big dreams', 'signature books', 'banwood', 'plum toys', 'tonies', 'le toy van', 'bigjigs', licensed characters or 'scoot and ride' products. Valid on first orders over £35 of full-priced items. Excludes shipping costs and gift vouchers. Cannot combine with other discounts or codes.
Cannot be used in conjunction with other offers, promotions or discounts unless stated otherwise. Not transferable or redeemable for cash or credit. Some products may be excluded. May not apply to taxes or any other fees.
Valid for a single use. Excludes personalised gifts & Select items. Discount applies to most items except select and personalized gifts. Offer valid only during the Black Friday promotional period.
My 1st Years makes personalized baby and kids' gifts to order in the UK, from clothing and blankets to backpacks, toys and nursery pieces, each with free personalization and a gift box.
Codes only touch full-price items, so the Black Friday markdowns and the 15% first-order sign-up code work on different parts of the shop.
My 1st Years has been making personalized keepsakes for more than 15 years, with each name either embroidered or engraved and every piece finished to order. The brand designs its range in Great Britain with its own in-house team handling buying and merchandising, is based at Grange Park in Northampton, and ships orders in its signature blue box.
Its timeline notes that Prince George wore one of its personalized gingham dressing gowns to meet President Obama. The brand has partnered with The Lindo Wing and the Mandarin Oriental Hotel in London, is stocked at Harrods and Selfridges, and has opened permanent stores in Abu Dhabi and Switzerland. Beyond baby clothing, its range covers wooden and soft toys, school and nursery backpacks, books, advent calendars and Christmas stockings, plus gifts for parents, grandparents and pets.
Past My 1st Years sales
Treat TuesdayUsually: Tuesday flash offers on a category pageAnnounced on
My 1st Years' site,
Black FridayNext: Running when we read
My 1st Years' site,
Does My 1st Years offer free shipping?
Yes. Standard delivery is free once the product value after discounts passes £65; next day, international and Royal Mail options still cost extra.
How long does My 1st Years shipping take?
UK standard is £4.49 within about 5 working days if you order before 4pm, next working day starts at £7.99, and greetings cards cost £1.99.
What is My 1st Years' return policy?
Personalized items can't come back, and non-personalized ones returned for any reason other than a fault travel at your cost, within 14 days.
More about shopping at My 1st Years
Faults
Faulty, damaged or misprinted items are replaced or refunded, with the return costs covered by the shop.
Spelling
Orders go straight to production, so a product you misspelled yourself can't be refunded.
Free extras
Every order gets a luxury gift box, and orders over £50 add a free gift.
Outside the UK
Delivery beyond Europe is quoted at checkout, and import duties and taxes are yours to pay.
Discount codes go in the shopping bag at My 1st Years, before you reach payment.
The 15% welcome code comes after you sign up for an account or emails, and it covers your first online order only.
Codes apply to full-price items, won't combine with other offers unless stated, and don't reduce shipping or box costs.
Books, Save as a Set gift sets, gift cards and partner brands such as Tonies, Le Toy Van, Bigjigs, Liewood and Hape sit outside code discounts.
Check the spelling of every name before paying, since your own misprints can't be refunded.
If your My 1st Years code doesn't work
Minimum order: "25% Off Your Purchase" needs an order of at least £80; "20% Off £55 Personalised Christmas Gifts" needs an order of at least £55.
Exclusions: Codes exclude books, many partner brands (e.g. Tonies, Le Toy Van, Bigjigs, Liewood, Hape), Save as a Set gift sets and gift cards.
Combining offers: Codes apply to full-price items only and can't be combined with other offers unless stated; discounts don't apply to shipping or box costs.
New customers only: "15% Off Your First Order" is for a first order.
End date: "25% Off Your Purchase" ends Nov 24, 2026; "Get 12% Off Your Purchase" ends Dec 31, 2026.
The Black Friday offer is running now, with up to 50% off personalized gifts plus 10% off nearly everything else, and some lines reach up to 70% off until midnight on Sunday 30 November 2026.
Treat Tuesday brings flash offers on a category page each Tuesday.
Milestone Rewards adds points on every purchase that turn into money off later orders.
Gift cards are sold on the site for anyone who'd rather let parents choose.
My 1st Years questions, answered
Can My 1st Years codes be used on Black Friday prices?
Codes apply to full-price items only and can't be combined with other offers unless stated. Black Friday prices of up to 50% off personalized gifts are already marked down.
How much is My 1st Years delivery?
UK standard delivery costs £4.49 and arrives within about 5 working days, and it's free once products total over £65 after discounts. Next working day delivery starts at £7.99.
Can a personalized gift from My 1st Years be returned?
Personalized items can't be returned unless they're faulty, damaged or misprinted. In those cases the shop replaces or refunds them and covers the return costs.
What is Milestone Rewards?
Milestone Rewards is the My 1st Years loyalty scheme. You earn points on every purchase and exchange them for money off future orders.
Which brands are left out of My 1st Years codes?
Partner brands such as Tonies, Le Toy Van, Bigjigs, Liewood and Hape are excluded, along with books, Save as a Set gift sets and gift cards.