Pink Lily is an online-only women's boutique selling dresses, graphic tees and sweatshirts, activewear, loungewear and accessories.
The sign-up code takes 25% off for email or text subscribers, but it skips sale items, clearance, influencer collaborations and presets, so it pays off best on full-price pieces.
Pink Lily traces its start to founder Tori Gerbig, who grew up in Bowling Green, Kentucky. The business began as a side project run from her living room, where she sold outfits she had picked out herself through Facebook while also holding a full-time job and caring for a newborn. Chris Gerbig came on full-time in 2014, and the company grew from there into a larger online operation.
Today an in-house design team produces many of the styles, and the brand pairs them with what it calls its Perfect Fit Promise, aimed at consistent sizing. The catalog leans on seasonal and occasion-based edits, such as holiday graphic sweatshirts in oversized cuts, some labeled as Pink Lily exclusives. The site also hosts live shopping events, an ambassador program and a blog.
When shoppers look for Pink Lily coupons
Pink Lily coupon searches peak in October, about 1.6× a typical month, and dip lowest in August.
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US Google searches, Oct 2025 to Sep 2026. Search interest, not sales.
Does Pink Lily offer free shipping?
Yes. Standard shipping is free over $79 to the continental U.S., with APO addresses left out of the offer.
How long does Pink Lily shipping take?
Standard costs $8.95, including to Hawaii and Alaska, and takes about 5-8 business days; Priority is $20 and Express $30.
What is Pink Lily's return policy?
You have 30 days to send items back; store credit comes with free return shipping, while a refund to your card costs a $7.95 fee.
What payment methods does Pink Lily accept?
Afterpay, Shop Pay, PayPal and Venmo are accepted alongside Visa, Mastercard, American Express and Discover.
More about shopping at Pink Lily
What it sells
Dresses, tops, graphic tees and sweatshirts, bottoms, activewear, loungewear and accessories, sold online only.
Processing
Orders take 1-3 business days to process, and they can't be changed or canceled after checkout.
Sale items
Sale and doorbuster pieces are exchange or store credit only, and Final Sale items can't be returned at all.
Outside the US
FedEx carries orders to Canada and other countries, Canada is priced by weight, and duties fall on you.
At Pink Lily checkout, look for the button that says add a discount code or a gift card; the code goes in there.
Sign up for texts or emails first if you want the 25% welcome code.
That code won't touch sale items, clearance, presets, influencer collaborations or gift cards, and no code covers shipping or sales tax.
One code fits per order, so pick the bigger saving.
Codes can't be added to an order you've already placed, and orders can't be changed after checkout, so a forgotten code is gone for good.
A cart of $79 or more also picks up free shipping and, while that deal runs, free slippers.
Where the code box sits on Shopify's standard checkout (illustration; screens vary).
If your Pink Lily code doesn't work
Exclusions: Promo codes exclude gift cards, influencer collaborations and clearance (and, for sign-up codes, sale items and presets); not valid on sales tax or shipping.
One code per order: One code per order; codes cannot be applied to previous orders.
Where to enter it: At checkout, click the button that says add a discount code or a gift card.