Rare Beauty, Selena Gomez's vegan and cruelty-free makeup brand, sells face, eye, lip and cheek products plus fragrance, body care and tools.
The $50 mark matters most here: standard shipping on US orders turns free there, and a deluxe Perfect Strokes mascara gift seen on the site used the same line.
Selena Gomez built Rare Beauty around self-acceptance, presenting its makeup as something to wear without covering up what makes a person different. The brand's stated mission is to celebrate individuality and support mental well-being, and it directs 1% of annual sales to the Rare Impact Fund, which pays for mental health support in communities that lack it.
Its best-known product is the Soft Pinch Liquid Blush, which the company calls an award-winning bestseller; the Soft Pinch name also covers a lip oil stick. Other lines include Brow Harmony gels, the True to Myself foundation backed by an online shade finder, Rare Beginnings eau de parfum and Fragrance Layering Balms. Gift cards come as US eGift cards.
When shoppers look for Rare Beauty coupons
Rare Beauty coupon searches peak in November, about 2× a typical month, and dip lowest in June.
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US Google searches, Sep 2025 to Aug 2026. Search interest, not sales.
Does Rare Beauty offer free shipping?
Yes. Standard delivery costs nothing once a US order reaches $50 or more.
How long does Rare Beauty shipping take?
1-3 business days to process, then 3-5 to the 48 contiguous states and 6-8 to Alaska and Hawaii.
What is Rare Beauty's return policy?
30 days from the order date, with refunds for US residents only and original shipping fees kept.
What payment methods does Rare Beauty accept?
Klarna is listed among Rare Beauty's payment options for splitting an order.
More about shopping at Rare Beauty
Exchanges
one per original order; anything shipped outside the US can't be returned or exchanged at all.
Rare Impact Fund
1% of annual sales goes to this fund, which supports mental health services.
Rare Beauty runs on Shopify, so the discount box is on the checkout page's order summary.
Gift-with-purchase offers and bundle or set discounts can't be combined with other offers, so a code may knock out a free mini you were counting on, such as the Body Lotion Mini tied to a $45 order.
Compare both totals before you pay.
Military and territory addresses need patience too: no prepaid return labels go to APO/FPO or US territories, and delivery there can take about 45 days.
Any donation you add is non-refundable even if the makeup goes back.
Where the code box sits on Shopify's standard checkout (illustration; screens vary).
If your Rare Beauty code doesn't work
Combining offers: Promotions such as gift-with-purchase offers and bundle or set discounts can't be combined with other offers.
New customers only: "Save 10% off Your First Order" is for a first order.
Rare Beauty's promos on the site were free gifts tied to order size: a deluxe Perfect Strokes mascara with a $50 order and a Body Lotion Mini with a $45 order.
US eGift cards can have their balance checked online, handy if someone gave you one.
Klarna lets you split a bigger haul.
Shoppers outside the US can order, but processing and shipping take 7-14 business days and returns aren't possible.
Rare Beauty questions, answered
How long does Rare Beauty take to deliver?
Orders take 1-3 business days to process, then generally 3-5 business days to the 48 contiguous states. Alaska and Hawaii take 6-8, and Puerto Rico and the Virgin Islands 12-14.
How many days are allowed for Rare Beauty returns?
Returns are open for 30 days from the order date, with refunds for US residents only. Original shipping fees aren't refunded.
Can a Rare Beauty code be combined with a gift-with-purchase?
Gift-with-purchase offers and bundle or set discounts can't be combined with other offers. Check which one saves more before paying.
Does Rare Beauty ship internationally?
Rare Beauty ships abroad, with processing and shipping generally taking 7-14 business days. Orders shipped outside the US can't be returned or exchanged.
Does Rare Beauty accept Klarna?
Klarna appears among the payment options Rare Beauty lists.