Discount applies to selected carp fishing rods only. Available while supplies last at Angling Direct. Cannot be combined with other promotions or vouchers.
Angling Direct sells fishing tackle and bait for carp, coarse and match, sea, fly and predator anglers, both online and through its UK stores.
Promotions don't combine here, so your basket gets the highest single discount that applies, and Black Ticket Event deals stand apart from every other code.
Angling Direct traces its roots to Martyn Page, a keen angler who was unhappy with the service and range at his local tackle shop. He opened his first store in 1986, later bought several Norfolk shops and merged them into a superstore in Norwich, and the company was incorporated on 11 June 2004. It now runs over 40 tackle shops around the UK and 5 websites, with sites for France, Germany and the Netherlands served by a European distribution center in Venlo that opened in March 2022.
Many of its shops have areas for trying out poles, bivvies, umbrellas and bedchairs, plus a Catchers Corner where anglers can sit with a coffee and swap notes on local venues. The company sums up its aim as Getting Everyone Fishing and caters to everyone from beginners and weekend anglers to match and syndicate fishers.
Past Angling Direct sales
Black Ticket Event (Black Friday)Next: Running when we read
Angling Direct's site,
Cyber MondayNext: Announced on
Angling Direct's site,
Does Angling Direct offer free shipping?
Yes. Standard delivery is free on orders over £25 and takes 3 to 5 working days.
How long does Angling Direct shipping take?
Priority arrives in 1-2 working days for £6.99, or free on orders over £25 with a £9.99-a-year MyAD+ membership.
What is Angling Direct's return policy?
Unused tackle in its original packaging can go back within 30 days for a refund or exchange, by post at your cost or to a store.
What payment methods does Angling Direct accept?
Visa, Mastercard, Maestro and PayPal all work, Klarna covers orders up to £300, and finance is offered above £300.
More about shopping at Angling Direct
Bait and damage
Fresh and freezer bait, books, gift cards and unsealed DVDs may be refused, and wrong or damaged goods need reporting within 5 days.
Faulty gear
Kit that develops a fault within 12 months can be returned for repair or replacement, which can take up to 21 working days.
Outside the UK
UK orders come from the UK site, while anglers abroad buy through Angling Direct's European sites, dispatched from the Netherlands.
From Angling Direct's own pages, read Oct 31, 2026.
Angling Direct takes codes on the Shopping Basket page, in the discount area at the bottom, before you reach payment.
Gift cards don't go in that box; you add them under payment information later.
Only one promotion counts per order, because discounts and offers can't be combined and the highest applicable one wins.
During the Black Ticket Event those deals can't be used with any other promotion or code, so a saved code won't add anything on top of a Black Friday price.
Angling Direct releases its genuine codes by email and on its social media, so its own newsletter is the dependable source.
More ways to save at Angling Direct
MyAD membership is free and brings member deals all year plus early access to promotions.
The paid MyAD+ upgrade costs £9.99 a year and makes Priority Delivery free on every order over £25, which suits anglers who place several orders a year.
The Black Ticket Event is the Black Friday sale and was live on Oct 31, 2026, and the sale calendar also lists Cyber Monday in late November.
Gift cards from £10 to £1000 work online or in store and stay valid for 24 months.
Angling Direct questions, answered
Can Angling Direct discount codes be combined?
Discounts and promotional offers can't be combined, and the highest applicable discount applies. Black Ticket Event offers also can't be used with any other promotion or code.
Does Angling Direct deliver outside the UK?
The UK site serves UK addresses. Orders from abroad go through Angling Direct's European sites, dispatched from the Netherlands.
How long do Angling Direct gift cards last?
Gift cards run from £10 to £1000, can be bought online or in store, and stay valid for 24 months from purchase. They can't be refunded or swapped for cash.
Where does Angling Direct publish its codes?
Angling Direct releases genuine codes by email and on social media, and says codes found on other sites may not be valid. Subscribing to its emails is the direct route.