Frankies Bikinis is a Malibu label founded in 2012 by Mimi and Francesca Aiello, selling designer swimwear plus ready-to-wear clothing, knits and accessories.
The rule to watch is on markdowns: sale pieces bought at more than 30% off can't be returned, so a deep discount on a bikini is a final decision.
The label grew out of Francesca Aiello's teenage habit of sewing her own bikinis in Malibu, and an early Instagram account helped turn custom pieces for friends into a business. The brand says she became the youngest designer to present at Miami Swim Week, and she was named to the Forbes 30 Under 30 list. Her mother, Mimi, remains her closest creative partner.
Frankies Bikinis describes itself as a female-led lifestyle brand and runs capsule collaborations with other labels, such as Barefoot Dreams x Frankies Bikinis. Its designs are also stocked by outside retailers including Revolve and Bloomingdale's, and a free rewards program for US residents offers tiers and a birthday reward.
When shoppers look for Frankies Bikinis coupons
Frankies Bikinis coupon searches stay fairly even all year: February leads, September trails.
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US Google searches, Oct 2025 to Sep 2026. Search interest, not sales.
Does Frankies Bikinis offer free shipping?
Yes. Standard US shipping is free on every order and takes 2-9 business days; FedEx 2-day costs $14 and overnight $28.
How long does Frankies Bikinis shipping take?
Orders over $1,000 need a signature on delivery, so plan for someone to be home with a big swim order.
What is Frankies Bikinis' return policy?
Unworn, unwashed pieces with tags and the protective slip get a full refund within 30 days, and US return shipping is free.
More about shopping at Frankies Bikinis
Return limits
Final sale items and sale items bought at more than 30% off aren't returnable, and refunds never come as store credit.
Exchanges
An exchange ships right away once your card is authorized, and you then have 14 days to send the original back.
Pre-orders
A pre-order is charged in full when you place it and ships together with the rest of that order.
Outside the US
Frankies Bikinis ships worldwide, with duties and taxes handled at checkout rather than on arrival.
From Frankies Bikinis's own pages, read Oct 22, 2026.
Frankies Bikinis Rewards is free for US residents and earns points per $1 spent.
Points come back as $10-$25 off, and members get a $10 off birthday reward.
Higher tiers add free US shipping and returns as a member perk.
Gift cards are sold on the site, a safer pick than guessing someone's swim size, since refunds don't come as store credit.
Frankies Bikinis questions, answered
Does Frankies Bikinis have a first-order discount?
Signing up in the site footer by email or SMS brings 10% off your first purchase. Use it in the discount box on the checkout page.
Can sale items from Frankies Bikinis be returned?
Sale items bought at more than 30% off aren't returnable, and final sale items can't come back either. Lighter markdowns follow the regular 30-day policy.
How fast does Frankies Bikinis ship?
Free standard shipping takes 2-9 business days. FedEx 2-day costs $14 and overnight costs $28.
Does Frankies Bikinis ship internationally?
Frankies Bikinis ships worldwide, and duties and taxes are handled at checkout.
How do Frankies Bikinis exchanges work?
Exchanges ship right away once your card is authorized. You then have 14 days to send the original item back.