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The official LEGO shop sells building sets, display sets for adults, gifts, loose bricks and pieces, and LEGO merchandise.
For saving, the program to know is LEGO Insiders: members earn points on purchases and on sets they register, and those points turn into rewards and gifts with purchase.
The official shop of the LEGO Group spans dozens of themes, from licensed lines such as Star Wars, Harry Potter, Pokemon, Minecraft and Super Mario to in-house ranges like Technic, NINJAGO, City, Friends, Botanicals, Architecture and LEGO Icons. DUPLO serves the youngest builders, and sets can be filtered by age from 1.5+ up to 18+.
Beyond sets, shoppers can design custom minifigures, look up building instructions and order replacement parts. The brand also makes LEGO Braille Bricks, LEGO Education and LEGO SERIOUS PLAY, sells merchandise from collaborations with Nike and Crocs, and publishes a free LEGO Magazine. Online buyers must be at least 18, and physical LEGO Stores operate as well.
Past LEGO sales
LEGO Insiders WeekendUsually: Listed as a shopping occasion; dates not printedAnnounced on
LEGO's site,
Black FridayNext: Announced on
LEGO's site,
When shoppers look for LEGO coupons
LEGO coupon searches peak in November, about 1.7× a typical month, and dip lowest in February.
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US Google searches, Sep 2025 to Aug 2026. Search interest, not sales.
Does LEGO offer free shipping?
Yes. US orders of $35 or more ship free.
How long does LEGO shipping take?
Shipping is $4.95 up to $25 and $6.95 from $25.01 to $34.99, arriving in 3-5 business days.
What is LEGO's return policy?
Free returns within 90 days, refunded to your original payment within 14 business days. Opened sets get a gift card or a same-value swap.
Does LEGO have a student discount?
Yes. LEGO links to a student offer in its footer.
More about shopping at LEGO
Dispatch
In-stock sets ordered by 12pm ET leave the warehouse the next business day. Battery items can't go to a PO Box, APO or FPO.
Not returnable
Gift cards and Pick a Brick orders.
LEGO Insiders
Points on purchases and registered sets, member-only rewards and gifts with purchase.
Join LEGO Insiders before you check out, since points are only earned on a member account and Insider gifts with purchase need you signed in.
Codes go in at checkout on lego.com.
Keep an eye on the $35 line: a set just under it costs $6.95 to ship, so a small add-on can pay for itself.
Pick a Brick orders and gift cards can't be returned, so be sure before you buy those.
If you change your mind, you can cancel only until the order shows 'In Warehouse'.
Online buyers must be 18 or older.
If your LEGO code doesn't work
Minimum order: "$5 off Orders over $100 & Free Shipping" needs an order of at least $100; "Free Gift with Purchases of $70 or More" needs an order of at least $70.
End date: "10% Off Your Order" ends Nov 19, 2026; "10% Off Your Purchase" ends Nov 19, 2026.