Cannot be used in conjunction with other offers, promotions or discounts unless stated otherwise. Not transferable or redeemable for cash or credit. Some products may be excluded. May not apply to taxes or any other fees.
Ernest Jones is a UK jeweler, trading since 1949, that sells diamond, gold and gemstone jewelry, engagement and wedding rings, and designer and luxury watches.
The code on its own site is 10% off a first order for email sign-up, while bigger cuts for UK shoppers come from the sale, with up to 60% off sale diamonds.
Ernest Jones carries its own lines, including Origin By Ernest Jones, the Ernest Jones Diamond Collection and the Vintage Collection, next to designer names such as Le Vian, Vera Wang Love and Bloom lab-grown diamonds. Shoppers can choose traceable or lab-grown stones, design their own ring or piece of jewelry, and order personalized or engraved items.
The watch department spans Tudor, Longines, Rado, Tissot, Bell & Ross and Raymond Weil, along with smart watches, limited editions and pre-owned models. The jeweler also has physical stores where customers can book an appointment, and it publishes diamond and watch buying guides.
Past Ernest Jones sales
Sale up to 50% off selected linesRunning when we read
Ernest Jones' site,
Black FridayNext: Announced on
Ernest Jones' site,
Does Ernest Jones offer free shipping?
Yes. Standard UK delivery and delivery to store are free on every order and take 3-6 days; express costs £5.00 under £50 and is free above it.
How long does Ernest Jones shipping take?
Free, and ready the same day in most stores for orders placed by 3pm.
What is Ernest Jones' return policy?
You get 30 days from delivery to send back unworn pieces in pristine condition and original packaging, free by Royal Mail label or at a UK store.
Does Ernest Jones have a student discount?
Yes. Ernest Jones lists 15% off for students, and a key worker discount sits beside it with no amount stated.
What payment methods does Ernest Jones accept?
Clearpay, PayPal Credit and interest-free credit can split a ring or watch into payments.
More about shopping at Ernest Jones
Christmas returns
Qualifying purchases made 1 October-24 December 2026 can come back until 23 January 2027.
Return exclusions
Clearance gets exchange or store credit only, and personalised, engraved and opened pierced items are refused unless faulty.
Ernest Jones sends its 10% first-order code by email, so sign up before you build your basket and let it arrive firSt. Since it covers one first order, it pays most on your largest planned piece, such as an engagement ring rather than a pair of studs.
Engraving or personalising changes the timing: engraving takes 3-8 days and personalised jewelry 14-17 working days to dispatch.
Those pieces also can't be returned unless faulty.
The 15% student discount and the key worker discount have no terms on the pages read, so check them on the site before counting on either with a code.
If your Ernest Jones code doesn't work
New customers only: 10% on a first order (email sign-up; code sent by email) does not apply to repeat orders.
End date: "15% Off Selected Gold & Silver Jewellery" ends Nov 20, 2026; "20% Off Platinum Wedding Rings" ends Nov 20, 2026.
The sale takes up to 50% off selected lines, with up to 60% off sale diamonds and 20% off platinum wedding rings.
Watch buyers can look for the gift with purchase on watches, and a free lab-grown diamond ring offer was showing too.
Ernest Jones runs a Black Friday event in November, though the date isn't printed.
The Price Promise is linked in the footer without terms, so read it before you buy a matching piece elsewhere.
Gift cards and a referral scheme are also available.
Ernest Jones questions, answered
Can engraved jewelry from Ernest Jones be returned?
Personalised and engraved items are excluded from returns unless faulty, and so are opened pierced items. Clearance pieces get an exchange or store credit only.
Does Ernest Jones run a Black Friday sale?
Ernest Jones lists a Black Friday event in November, with no date printed. Its current sale already takes up to 50% off selected lines.
Can you pay for an Ernest Jones ring in instalments?
Clearpay, PayPal Credit and interest-free credit are all offered at Ernest Jones, which suits a costly engagement ring or watch.