Cannot be used in conjunction with other offers, promotions or discounts unless stated otherwise. Not transferable or redeemable for cash or credit. Some products may be excluded. May not apply to taxes or any other fees.
Excludes discounted products, pokémon, gaming, gift cards & events. Cannot be used in conjunction with other codes. Offer excludes gaming products, events, and gift cards. Cannot be combined with other promotional codes.
Hamleys is the Regent Street toy shop in London, and its online store sells LEGO and construction sets, dolls, soft toys, outdoor toys, games, puzzles and Hamleys-only lines for every age.
For UK orders, the figure to plan around is £45: standard delivery to the UK mainland is free from there, and smaller baskets pay up to £4.99.
Hamleys bills itself as the world's finest toy shop, and its site groups the range by age, by brand and by price. Big names include LEGO, Playmobil, Hasbro (Nerf, Marvel, Star Wars and Play-Doh), Steiff, Tonies, Melissa & Doug, Bigjigs and Paddington, sold next to its own-brand soft toys and dolls such as the Bakewell Bear and the Bedtime Bella rag doll.
Further aisles cover preschool and bath toys, pretend play, remote-control toys and robots, ride-ons, arts and crafts, children's books, and school backpacks and stationery, and the shop says expert toy-testers choose the gifts it features. Families can also book grotto tickets online, and the country selector lists Hamleys sites for India and Albania.
Past Hamleys sales
Sale (up to 70% off)Running when we read
Hamleys' site,
Does Hamleys offer free shipping?
Yes. Standard delivery is free on orders of £45 to UK mainland addresses, though large items shipped by suppliers are left out.
How long does Hamleys shipping take?
Below that, standard delivery costs £4.99 under £15 and £3.99 from £15 to £44.99, arriving in 3-5 working days.
What is Hamleys' return policy?
Unused, resaleable toys can be refunded within 60 days of purchase, in a shop or by Freepost, and exchanged up to 90 days.
More about shopping at Hamleys
Further afield
Northern Ireland and some Scottish postcodes pay £8.99, BFPO addresses aren't served, and large supplier items take up to 15 working days.
Faster options
Next Day delivery covers orders placed before 12pm, Monday to Friday, and named-day slots are offered too.
Faulty toys
Personalized and perishable items come back only if faulty, and faulty items are refunded or replaced within 1 year.
Collection
Orders can be picked up from 2,000+ parcel shops.
Sale
The Hamleys sale was running with up to 70% off when the site was read.
Gift cards
Hamleys gift cards are sold online and in the shops.
Hamleys' pages don't say where the discount box sits, so look for it as you review the basket and checkout.
Check the total against £45 after the code comes off: a discount that pulls the basket under it brings back a delivery charge of £3.99 or £4.99.
Sale toys already show up to 70% off, so compare a code with the marked-down price before you count on both.
Refunds go back to the card you paid with.
Plum Play products are handled through customer services rather than a shop counter.
If your Hamleys code doesn't work
Minimum order: "15% Off £180+ Orders for New Customers" needs an order of at least £180; "Earn a £10 Gift Voucher on Selected Toy Orders Over £40" needs an order of at least £40.
New customers only: "15% Off £180+ Orders for New Customers" is for a first order.
End date: "15% Off £180+ Orders for New Customers" ends Jan 31, 2027; "10% Off Selected Full-Priced Orders" ends Nov 17, 2026.