Top offer
Code
NOW Discounts & Promo Codes
16 offers · updated · save up to 70%
Current NOW offers
Entertainment Membership £4.99 a month for 6 months (save 37%)
See details
- Source: NOW's website
Get NOW codes by email
Entertainment & HBO Max £6.99 a month for 6 months (save 30%)
See details
- Source: NOW's website
Cinema and Entertainment 6-month Saver Bundle (Cinema £4 a month)
See details
- New members only.
- Source: NOW's store policies
1-month free trial of Boost or Ultra Boost
See details
- Ultra Boost trial then £9 a month; new add-on subscribers only.
- Source: NOW's website
A month ad-free on saver Entertainment plans
See details
- Ad-free excludes live channels and trailers; not for third-party billed customers.
- Source: NOW's home page
70% Off Entertainment + Cinema + Boost Bundle
See details
- Discount applies to new bundle purchases only. Offer valid for a single 6-month subscription per user.
62% Off Entertainment Membership
See details
- New customers only. Offer valid for new customers; ad-supported plan included.
Up to 50% Off Entertainment Passes
See details
- Cannot be used in conjunction with any other offer. One per person. Not valid with any other promotions or discounts.
Up to 35% Off Entertainment Saver Subscriptions for 6 Months
See details
Entertainment Saver from Under £5/month
See details
Now Full Fibre 300 for £30/month
See details
- Requires a 24-month minimum contract with Sky Now.
Sky Sports Starting from £19.99/month
See details
- Cannot be used in conjunction with any other offer. One per person. Offer applies to individual users only. Not valid with any additional discounts or promotions.
- Ends
Cinema Starting from £6.99/month
See details
- Cannot be used in conjunction with any other offer. One per person. Cannot be combined with other deals or promotions.
- Ends
Sky Sports Membership from £15
See details
Now Full Fibre 100 for £25/month + No Delivery Fee
See details
About NOW
NOW is Sky's UK streaming service, sold as monthly memberships for Entertainment, HBO Max, Cinema and Sky Sports, with Boost upgrades and NOW Broadband alongside.
The saving that matters most here is the Saver plan: Entertainment drops to £4.99 a month, but you commit to a 6-month minimum term instead of leaving at any time.
NOW memberships are aimed at UK viewers aged 18 and over who want Sky content without a long contract. The Entertainment tier carries Sky Originals, returning HBO series and exclusive shows from the US, while the Entertainment & HBO Max tier adds HBO Max Basic with Ads. Cinema centers on recent film releases, with hundreds of movies available. Sports can be bought monthly in several bundles or as a 24-hour Day Membership, and the live schedule includes football, Formula 1 and NFL games.
Standard plans include ads; Boost removes most of them and streams in 1080p on 2 devices, and Ultra Boost moves up to 4K on 3 devices. The service works on over 60 devices through the website or app, needs at least 2.5Mbps broadband, and allows downloads on iOS and Android for Cinema, Entertainment and Hayu content, though not for Sports.
Past NOW sales
- Halloween Horror-Fest (Entertainment from £4.99 a month) Usually: October Announced on NOW's site,
What payment methods does NOW accept?
Memberships are paid in GBP by debit or credit card. Saver offers aren't open to anyone billed through Vodafone, Apple, EE, BT or another third party.
More about shopping at NOW
- Memberships
- Flexible monthly prices run from £7.99 for Entertainment to £34.99 for All Sky Sports, with Cinema and Entertainment & HBO Max at £9.99 each.
- Sports passes
- Football costs £30.99 and Multi-Sport £26.99 a month, or a Sports Day Membership gives you 24 hours of sport for £14.99.
- Cancelling
- Fully Flexible plans stop at the next payment date, Saver plans only once the minimum term ends, and an unused Sports Day pass within 14 days of buying it.
- Boost add-ons
- Boost brings ad-free 1080p on 2 devices for £6 a month, and Ultra Boost 4K on 3 devices for £9, both after a 1-month free trial.
- Who can join
- Memberships are for UK viewers aged 18+, and streaming needs a broadband download speed of at least 2.5Mbps.
- Downloads
- Cinema, Entertainment and Hayu shows can be saved to iOS or Android devices for offline viewing, while Sports content stays streaming only.
From NOW's own pages, read Oct 31, 2026.
Sources: NOW store policies, NOW website, NOW FAQ, NOW experience page, NOW entertainment page
How to use a NOW discount code
- NOW's savings mostly show up as plan prices rather than codes you type in.
- Pick the Saver version of a membership on the plans page, and the lower rate, such as Entertainment & HBO Max at £6.99 a month for 6 months, is built into the price.
- Check how you're billed first: if your NOW membership runs through Vodafone, Apple, EE or BT, Saver offers won't be available to you.
- Weigh the commitment too.
- A Saver plan can be cancelled, but the cancellation only takes effect when the minimum term ends, while a Fully Flexible plan lets you stop at the next payment date.
More ways to save at NOW
- The Cinema and Entertainment Saver Bundle brings Cinema down to £4 a month, a cheaper route for film fans than paying £9.99 for Cinema on its own.
- Before you pay for Boost or Ultra Boost, use the 1-month free trial to see whether ad-free viewing in 1080p or 4K is worth £6 or £9 a month.
- Sports fans who only want one big match can buy the 24-hour Sports Day Membership for £14.99 instead of a monthly pass.
- In October, the Halloween Horror-Fest promotion put Entertainment from £4.99 a month.
NOW questions, answered
How much does a NOW Saver plan cost?
Saver plans start from £4.99 a month for Entertainment, with a 6-month minimum term. Entertainment & HBO Max on a Saver deal costs £6.99 a month for 6 months, a 30% saving.
Can a Fully Flexible NOW membership be cancelled at any time?
Fully Flexible memberships can be cancelled at any time, and you keep watching until the next payment date. On a Saver plan, the cancellation only takes effect once the minimum term ends.
Can a NOW Sports Day Membership be cancelled?
A Sports Day Membership can only be cancelled if you bought it in the last 14 days and haven't activated it yet. Once activated, the 24-hour pass runs its course.
Why might a NOW Saver offer not be available on an account?
Saver offers aren't available to customers billed through a third party such as Vodafone, Apple, EE or BT. Memberships paid to NOW directly take debit or credit cards.
Is there a free trial of NOW Boost?
Boost and Ultra Boost each come with a 1-month free trial. After it, Boost costs £6 a month and Ultra Boost £9, and you can cancel anytime.
Who can sign up for a NOW membership?
Memberships are sold for the UK only, to viewers aged 18+. You also need a broadband download speed of at least 2.5Mbps to stream.