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Pura Vida Discounts & Promo Codes

32 offers · updated · save up to 70%

Edited by Danica P. · Reviewed by Ivan P. · offers last checked Oct 20, 2026

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Current Pura Vida offers

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Code

20% off your order

Checked Oct 20

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  • Checked in a real cart at Pura Vida: the store accepted the code and took the discount off.
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Code

20% off your order

Checked Oct 20

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  • Checked in a real cart at Pura Vida: the store accepted the code and took the discount off.
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Code

20% off your order

Checked Oct 20

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  • Checked in a real cart at Pura Vida: the store accepted the code and took the discount off.
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Code

20% off your order

Checked Oct 20

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  • Checked in a real cart at Pura Vida: the store accepted the code and took the discount off.
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Code

20% off your order

Checked Oct 20

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  • Checked in a real cart at Pura Vida: the store accepted the code and took the discount off.
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Code

20% off select products

Checked Oct 20

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  • Applies to selected products only.
  • Checked in a real cart at Pura Vida: the store accepted the code and took the discount off.
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Code

20% off select products

Checked Oct 20

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  • Applies to selected products only.
  • Checked in a real cart at Pura Vida: the store accepted the code and took the discount off.
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Code

10% off your order

Checked Oct 20

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  • Offer not combinable with other promotions.
  • Checked in a real cart at Pura Vida: the store accepted the code and took the discount off.
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Code

Extra 20% Off Select Sale Items

Last seen Oct 20

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  • Cannot be combined with other promotions.
  • Ends
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Up to 60% off sale styles

Seen on Pura Vida's site · Oct 13

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  • No code required; sale items are final sale.
  • Source: Pura Vida's shipping policy
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10% off first order with email sign-up

Seen on Pura Vida's site · Oct 13

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  • Source: Pura Vida's shipping policy
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15% off for text sign-ups

Seen on Pura Vida's site · Oct 19

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  • Source: Pura Vida's sale page
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Free shipping

Free shipping on orders over $50

Seen on Pura Vida's site · Oct 19

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  • Minimum order: $50
  • Source: Pura Vida's sale page
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$10 style packs

Seen on Pura Vida's site · Oct 19

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  • Source: Pura Vida's sale page
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5 Harper Charms for $30

Seen on Pura Vida's site · Oct 13

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  • Source: Pura Vida's shipping policy
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Up to 70% off Summer Clearance with Pura Vida Offer

Last seen Oct 20

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30% off Your Purchase of $10 or More When Reaching VIP & A-Lister Loyalty Statuses

Last seen Oct 20

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  • Minimum order: $10
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20% off for Students with Pura Vida Discount

Last seen Oct 20

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Free shipping

Free Shipping on Monthly Boxes with Pura Vida Offer

Last seen Oct 20

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Pura Vida at a glance

Free shipping
Over $50
Returns
30 days
First-order discount
10% off
Pay later
Afterpay
Rewards program
PV Rewards
Ships internationally
Yes
Gift cards
Yes

About Pura Vida

Pura Vida sells friendship bracelets plus charms, rings, necklaces, anklets and earrings, made with Costa Rican artisans by a B Corp in La Jolla, California.

The rule that shapes your discount: one code per order, and codes don't cover Bracelet Club, bulk or personalized bracelets, gift boxes or sitewide sales.

Pura Vida traces its start to 2010, when two friends on a surf trip in Costa Rica brought the local "pura vida" outlook home with them. The brand still works with the artisans it met there, and says its goods come from partner factories in six countries that it describes as sustainable and ethical. Beyond the original string bracelets, the range covers braided, stretch and charm styles, Harper charms, demi-fine pieces, men's jewelry, sunglasses and a Game Day line, plus engravable designs and custom bulk bracelets.

Bracelet Club is a monthly subscription that mails new bracelets each month, and the free PV Rewards points program replaced the earlier Shore Club. Pura Vida says it has given more than $5M to environmental and social causes over 14 years, and its charity collection links individual bracelets to causes such as ocean conservation and pet rescue.

When shoppers look for Pura Vida coupons

Pura Vida coupon searches peak in December, about 2.1× a typical month, and dip lowest in March.

US Google searches, Sep 2025 to Aug 2026. Search interest, not sales.

Does Pura Vida offer free shipping?

Yes. US orders of $50 and above ship free; under $50, standard costs $5 and takes 5-7 business days after 1-3 days of processing.

What is Pura Vida's return policy?

The policy gives 30 days from purchase, but the returns FAQ limits returns and exchanges to orders that added Checkout+.

More about shopping at Pura Vida

Final sale
Sale items, customized or bulk bracelets, Bracelet Club, e-gift cards and gift boxes can't come back; keep the receipt or packing slip.
Sign-up offers
Joining Pura Vida emails brings 10% off a first order, and signing up by text brings 15% off.
PV Rewards
Earn 1-2 points per $1 by tier, then redeem 100 points for $5 off, up to 600 points for $30 off.
Gift cards
E-gift cards come in any amount, keep their value, and don't apply to Bracelet Club or Jewelry Club subscriptions.
Canada and UK
Pura Vida ships to both, free over $50 with 5-9 business days standard; duties outside the US are the buyer's.
Bracelet Club
Up to 10 bracelets a month for $14.95 plus tax with free US shipping; cancel before the 7th to skip a charge.

From Pura Vida's own pages, read Oct 13, 2026.

Sources: Pura Vida shipping policy, Pura Vida returns policy, Pura Vida shipping policy page, Pura Vida FAQ, Pura Vida gift card page, Pura Vida subscription page, Pura Vida sale page

How to use a Pura Vida discount code

  1. Pura Vida's checkout takes one discount code per order, entered on the checkout page.
  2. That single slot is shared with rewards codes, and during a sitewide sale extra codes, rewards included, won't stack on top.
  3. Codes also skip sorority styles, personalized pieces, bulk bracelets, e-gift cards and gift boxes, so price those separately.
  4. To use the 10% email offer, sign up before checkout, since it arrives as a first-order code.
  5. Decide on Checkout+ at the same step: the returns FAQ ties returns and exchanges to it, and without it the sale may be final.
Where to enter a Pura Vida code at Shopify checkout (illustration)
Where the code box sits on Shopify's standard checkout (illustration; screens vary).

If your Pura Vida code doesn't work

  • Exclusions: Discount codes do not apply to Bracelet Club, bulk bracelets, e-gift cards, gift boxes, sorority styles, personalized items or sitewide sales.
  • One code per order: One discount code per order; extra codes, including rewards codes, do not stack during sitewide sales.
  • New customers only: 10% off a first order (sign up for Pura Vida emails) does not apply to repeat orders.
  • End date: "Extra 20% Off Select Sale Items" ends Nov 17, 2026.
  • Where to enter it: Enter one discount code at checkout.

More reasons a code fails, and what to try: why promo codes don't work.

More ways to save at Pura Vida

  • Text sign-up beats email here, at 15% off against 10%, so pick the channel before your first order.
  • PV Rewards, the program once called Shore Club, turns spending into money off, and its top tier adds free standard shipping on every order.
  • Charm fans can pick up 5 Harper Charms for $30, and the sale section runs up to 60% off, though sale pieces are final and codes don't apply during sitewide sales.
  • Bracelet Club suits regular buyers who want fresh bracelets each month.

Pura Vida questions, answered

Can more than one Pura Vida code go on an order?

Pura Vida accepts one discount code per order. Rewards codes count toward that limit, and extra codes don't stack during sitewide sales.

How do you get 15% off at Pura Vida?

Signing up for Pura Vida texts carries 15% off, while email sign-up gives 10% off a first order.

What can't Pura Vida codes be used on?

Codes skip Bracelet Club, bulk bracelets, e-gift cards, gift boxes, sorority styles, personalized items and sitewide sales.

What is Checkout+ at Pura Vida?

Checkout+ is an add-on chosen at checkout. Pura Vida's returns FAQ says returns and exchanges are available only to orders that added it.

How much is the Pura Vida Bracelet Club?

Bracelet Club costs $14.95 a month plus tax for up to 10 bracelets, shipped free in the US. Cancel before the 7th to skip that month's charge.

How do PV Rewards points work?

PV Rewards earns 1-2 points per $1 depending on tier. 100 points are worth $5 off, and 600 points are worth $30 off.

20% off 20% off your order
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