Aura sells a subscription digital-security service: identity theft protection, credit monitoring, fraud alerts, data-broker removal, VPN, antivirus, a password manager and parental controls.
Every plan includes identity theft insurance and a 14-day free trial, and the bigger saving comes from paying annually, which cuts 50-60% off monthly billing.
Aura was founded in 2017 under the name iSubscribed by Hari Ravichandran, who says the theft of his own identity more than a decade earlier led him to build it. In 2018 iSubscribed, together with WndrCo and General Catalyst, bought Intersections Inc. and Identity Guard, and in 2019 the business took the Aura name, combining the Intrusta and Identity Guard brands. Later deals added Pango, FigLeaf and PrivacyMate in 2020 and the parental-controls company Circle Media Labs in 2021; in 2024 Aura split off Point Wild, formerly Pango, as a separate company.
Credit monitoring watches Experian, TransUnion and Equifax and comes with Experian Credit Lock, while the Family and Kids plans add a Digital Wellbeing Score and in-game cyberbullying alerts from Kidas. Since 2022 MetLife has been the sole channel offering Aura through U.S. employers, and companies can also buy memberships for their staff.
When shoppers look for Aura coupons
Aura coupon searches peak in December, about 3× a typical month, and dip lowest in July.
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US Google searches, Oct 2025 to Sep 2026. Search interest, not sales.
Aura shipping, returns and perks
Family plan
Up to 5 adults with unlimited kids and devices, at $50 billed monthly.
Couple and Individual
Couple covers 2 adults and 20 devices at $29 monthly; Individual covers 1 adult and 10 devices at $15 monthly.
Kids plan
The Kids plan costs $13 billed monthly, the lowest monthly price of the four plans listed.
Insurance
Each adult member has a $1 million identity theft insurance policy for eligible losses and fees.
Money-back guarantee
60 days on annual plans bought on Aura's website or from its support team; monthly plans, renewals and app-store or Amazon purchases don't qualify.
Cancellation
Cancel by phone or from the Account Membership page and protection runs to the end of the paid term; app-store plans cancel through Apple or Google.
Business pricing
Companies can buy one- or two-year memberships per person, with discounts on orders of more than 10 memberships.
Aura's pages read don't describe a promo code box, so the savings sit in how you buy.
Pick annual billing for the 50-60% cut, and buy it on Aura's website or through its support team, the only routes the 60-day money-back guarantee covers.
If you start with the 14-day free trial, those 60 days count from the trial date, not from your first charge.
Skip Amazon and app-store billing if you want the refund option, since those purchases fall outside it.
More ways to save at Aura
Annual billing is the main lever, saving 50-60% against paying monthly.
The Family plan covers 5 adults with unlimited kids and devices for $50 monthly, which can cost less than several Individual plans at $15 each.
Businesses buying more than 10 memberships get discounted pricing.
Use the 14-day trial to test the features you'd pay for before choosing a plan.
Aura questions, answered
Does Aura offer a free trial?
Every Aura plan comes with a 14-day free trial. If you then buy an annual plan, the 60-day money-back window starts at the trial date.
Can an Aura monthly plan be refunded?
Monthly plans fall outside Aura's 60-day money-back guarantee, which covers annual plans bought on its website or from support.
How much does Aura's Family plan cost?
The Family plan is $50 billed monthly for 5 adults with unlimited kids and devices, and annual billing saves 50-60%.
How much identity theft insurance does Aura include?
Each adult member is covered by a $1 million identity theft insurance policy for eligible losses and fees.
What happens after cancelling Aura?
Cancelling stops renewal, and protection continues to the end of the paid term. App-store subscriptions are cancelled through Apple or Google.
Does Aura have business pricing?
Businesses can buy one- or two-year memberships per person, with discounts on orders of more than 10 memberships.