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Alton Towers Resort Discounts & Promo Codes
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Current Alton Towers Resort offers
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20% Off All Orders
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- Only valid for eligible purchases. Cannot be combined with other discounts.
Get Alton Towers Resort codes by email
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10% Off All Orders
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Up to 20% off short breaks for UNiDAYS students
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- Source: Alton Towers Resort's discount programs page
Up to 15% off selected short breaks for Merlin Annual Pass holders
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- Members only (Merlin Holiday Club).
- Source: Alton Towers Resort's sale page
4 attractions for £49
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- Source: Alton Towers Resort's home page
Student discount on day tickets (Student Beans / UNiDAYS)
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- Source: Alton Towers Resort's discount programs page
Blue Light Card discounted tickets
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- Source: Alton Towers Resort's discount programs page
Children under 90cm go free
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- Source: Alton Towers Resort's home page
Alton Towers Resort at a glance
- Based in
- The UK (prices in GBP)
- Discounts for
- Students, First responders
- Rewards program
- Yes
- Gift cards
- Yes
About Alton Towers Resort
Alton Towers Resort is the Staffordshire theme park where you book day tickets, themed-hotel short breaks, waterpark entry and VIP extras online ahead of your visit.
Your ticket is valid only on the date you booked, so settle that date before you look for a discount. Moving it later can cost an admin fee.
Alton Towers Resort is one of the Merlin attractions in the UK, and its theme park has over 40 rides and attractions, ranging from thrill rides to CBeebies Land, an area for young children with a Bluey junior coaster the resort calls a world first. The resort also runs a waterpark, an Extraordinary Golf course and a Rollercoaster Restaurant.
Overnight guests can choose between several themed hotels, including Splash Landings and the CBeebies Land Hotel, or stay in woodland lodges, treehouses and stargazing pods. Its event calendar features Scarefest at Halloween, a Fireworks Night celebration and festive Christmas breaks, and the resort also welcomes school groups, conferences and corporate events.
Does Alton Towers Resort have a student discount?
Yes. Discounted day tickets come through Student Beans or UNiDAYS, and UNiDAYS members can get up to 20% off Short Breaks.
More about shopping at Alton Towers Resort
- What you can book
- Day tickets, short breaks in the themed hotels, waterpark entry and VIP extras, all booked online in advance, with prices in GBP.
- Annual pass
- A Merlin Annual Pass starts at £139 per person, and holders can save up to 15% on selected short breaks through the Merlin Holiday Club.
- Date changes and refunds
- Tickets are tied to the booked date. Some can move for an admin fee plus any price difference, and refunds are at Merlin's discretion.
- Blue Light Card
- NHS staff and other Blue Light Card members book their discounted tickets through the Blue Light Card portal.
- Small children
- Children under 90cm go free, which trims a family booking before any code comes into play.
- Short break extras
- Breaks include free Extraordinary Golf and free car parking, and prepaid dining plans for adults start from £55 per person.
- Gift vouchers
- Day ticket and short break gift vouchers are sold, so a resort visit can be given as a present.
From Alton Towers Resort's own pages, read Oct 26, 2026.
Sources: Alton Towers Resort discount programs page, Alton Towers Resort website, Alton Towers Resort store policies, Alton Towers Resort help center, Alton Towers Resort sale page
How to use a Alton Towers Resort discount code
- Alton Towers takes discount codes during the online booking, so a student code goes in while you're choosing tickets or a break, not at the park entrance on the day.
- Students verify with Student Beans or UNiDAYS first, then bring the code back to the booking.
- Blue Light Card members start inside the Blue Light Card portal instead, since those tickets are booked there.
- Annual Pass holders get the Merlin Holiday Club saving on selected short breaks through their pass rather than a typed code.
- Check the date twice before you pay.
- A later change can mean an admin fee plus any difference in price.
More ways to save at Alton Towers Resort
- The 4 attractions for £49 deal is worth a look if you'd like more than one day out.
- If you'll return to the park several times in a year, compare the £139 Merlin Annual Pass with separate day tickets.
- Families can leave children under 90cm off the ticket count, since they go free.
- On a short break, free car parking and Extraordinary Golf are already included, so the main extra to budget for is a dining plan from £55 per adult.
- Gift vouchers cover both day tickets and short breaks.
Alton Towers Resort questions, answered
Do students get money off Alton Towers tickets?
Students get discounted day tickets through Student Beans or UNiDAYS. UNiDAYS members can also get up to 20% off Short Breaks.
Is there an NHS discount at Alton Towers Resort?
NHS staff with a Blue Light Card can book discounted tickets through the Blue Light Card portal. Log in there to see the current saving.
Can an Alton Towers ticket be moved to another date?
Tickets are valid only on the booked date. Some can be moved for an admin fee plus any price difference, and the visit date may be changeable within 12 months of purchase.
Do toddlers need a ticket for Alton Towers?
Children under 90cm go free. Older children need their own ticket on the booking.
How much does a Merlin Annual Pass cost?
A Merlin Annual Pass starts at £139 per person. Holders can save up to 15% on selected short breaks through the Merlin Holiday Club.
Can an Alton Towers visit be bought as a gift?
Gift vouchers are sold for both day tickets and short breaks. The person receiving one then books their own date.