Cutter & Squidge is a sister-run London bakery sending handmade cakes, brownies, cookies, afternoon tea boxes, hampers and celebration cakes across the UK, colored with fruit and veg, with a Soho cafe opened in 2015.
Free DPD delivery starts on orders over £50, but wedding and fully covered cakes stay outside it.
Cutter & Squidge was founded by sisters Annabel and Emily, who grew up around their family's restaurant and later held corporate jobs while baking at night. After ten months of testing they settled on the Biskie, and the brand name comes from how it is made: Annabel cut the dough and Emily squidged the pieces together. Their first outing was a 2013 stall at Chelsea Farmers Market, which sold out within an hour and soon drew interest from London department stores.
The sisters say most of the cakes on the menu began as home bakes for friends and relatives, and decoration is done by hand. The range includes vegan, dairy-free, egg-free and wheat-free options as well as no-nut flavors, letterbox brownie boxes, personalized gifts, a cake subscription, wedding cake sample boxes and corporate gifting.
Past Cutter & Squidge sales
Black Friday / Cyber Monday gift card promotion (50% off one gift card)Next: Announced on
Cutter & Squidge's site,
Does Cutter & Squidge offer free shipping?
Yes. UK orders over £50 get DPD delivery Monday to Sunday at no charge, except special celebration cakes such as wedding and fully covered cakes.
How long does Cutter & Squidge shipping take?
Under £50, a DPD nominated day costs £5.95, an 8am-12pm slot £8.95 and weekend £6.99; order by 4pm for next day.
What payment methods does Cutter & Squidge accept?
Cards and PayPal work, and Clearpay or FAM can split the cost of a bigger hamper or cake order.
More about shopping at Cutter & Squidge
Letterbox
Single qualifying items can go by Royal Mail letterbox or parcel for £3.99, with a 1-3 day delivery window.
Where it delivers
UK only, and not to Northern Ireland, the Isle of Man, Guernsey, Jersey, PO boxes or HS, KW and ZE postcodes.
Problems
Wrong, missing or damaged items need an email with photos within 2 working days of delivery for a replacement or refund.
Taste
Cakes are perishable, so there are no refunds for taste or personal preference.
Order changes
Next-day orders can be edited or cancelled for 30 minutes; others until midnight 2 days before delivery.
From Cutter & Squidge's own pages, read Nov 1, 2026.
The referral scheme gives a friend a £5 off coupon and you 50 credits once they buy.
Every purchase or gift earns credits and moves you through the VIP tiers, Thoughtful, Sweet, Luxe and Showstopper, with a bonus £2 credit on Gift Diary orders.
Sending to several people?
Multi-address orders get an automatic high-spend discount from £300 when free delivery doesn't apply.
A past Black Friday and Cyber Monday promotion took 50% off one gift card, running 19 Nov to 3 Dec 2024.
Cutter & Squidge questions, answered
Can a code be added to a Cutter & Squidge order after paying?
The order-editing link lets you add a code after checkout while the order can still be edited. Next-day orders stay editable for 30 minutes.
Does Cutter & Squidge deliver to Northern Ireland?
Delivery covers the UK except Northern Ireland, the Isle of Man and the Channel Islands. HS, KW and ZE postcodes and PO boxes are excluded too.
What happens if a Cutter & Squidge cake arrives damaged?
Email photos within 2 working days of delivery, and the bakery sends a replacement or refunds the original payment method.
Can discount codes be used on Cutter & Squidge wedding cakes?
Codes and gift vouchers can't be used on wedding cakes, and wedding cakes don't qualify for free delivery either.
How does the Cutter & Squidge referral scheme work?
Your friend gets a £5 off coupon, and you get 50 credits once they buy.
How far ahead can Cutter & Squidge orders be placed?
Products can be ordered up to 9 months in advance, except flowers and limited editions.